Client
East Side Clothing Co.
Industry
Fashion / Retail
Current practice in fashion imagery
Refining visuals for digital retail
Currently working at East Side Clothing Co. as a Graphic Designer, I manage the post-production workflow for Stella & Estelle’s seasonal campaigns, overseeing imagery from initial photography through to final delivery across e-commerce and digital platforms. Collaborating closely with photographers, marketing teams, and fashion designers, I assist in selecting the strongest campaign and product imagery to align with the brand’s visual direction and seasonal identity. Using Adobe Photoshop and Lightroom, I refine and enhance imagery through advanced colour correction, skin retouching, lighting adjustments, background cleanup, compositing, cropping, and web optimisation to create a polished and cohesive final result. My role focuses on maintaining a premium visual standard across all online touchpoints while ensuring assets are prepared efficiently for website launches, marketing campaigns, and digital content rollouts.






